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Total Series = 18 Topics

Today - TOPIC 1 of 18 "Introduction to Site Optimization & Search Engines"

A little background

To the novice, search engine promotion may appear to be quite simple. Make a web site, submit it to the search engines, and watch the traffic pour in. There was a time when it was that easy, but that time came and went in the mid 90's.

As more and more web sites were indexed by search engines, it became increasingly clear that in order to get to the top of the searches, you needed to make pages that were optimized to be read well by search engine spiders. In the beginning, it was a simple task: Choose your keywords, throw them all over your page, and submit your site.

Many people tried to trick the spiders by hiding their keyword text on the page, making optimized redirect pages, and so on. This was great for a while, but the search engines realized that this practice was making their search results irrelevant. So most of them wrote complex algorithms designed to detect this kind of abuse and punish the abusers.

Today, the chances are that the keywords you wish to target get millions of search results, so the goal of getting that top 10 or 20 position is more difficult than ever.

Furthermore, there are thousands of search engine promotion and optimization firms helping webmasters compete for those spots, each of them with a bag of tricks up their sleeve.

The problem is that unless you have a $10,000+ budget for such firms, you won't get very far with most of them.

So what are those tricks, and can you perform them yourself?

This collection of TOPICS outline the tricks used in the industry and tells you how to use them. All you need to invest is time.

Guaranteed Top 10 Position! Or not?

You see the sites, you get the spam. Everyone is ready to guarantee a top 10 position. So how do they do it?

The first secret we will reveal is the numbers game.

The more search results there are for a keyword combination, the more difficult it will be to get the position you want.

Think about it: What if 20 companies approach 20 SEO firms with a web site they want to appear in the top 10 with on the term 'COMPUTER'. At best, only 10 guarantees can be met, and that is assuming none of the other 83,000,000 results beat them!

The more honest firms will talk you out of such a popular or vague keyword, otherwise they won't take your account. Others will simply play the numbers game, and recognize that if they meet their guarantee even one out of 10 times, they are making money. Now, if they get you to target 'polka dot computers', it may be an easy job. In fact, we can grantee that you can get a #1 position on that one without reading this TOPIC.

Ready to be an SEO Pro?

If you read every TOPIC in this program, and take it all in, you will have more knowledge under your belt than 99% of the search engine optimization professionals out there.

If you apply what you learn here, you will have every chance to achieve the positions you desire as any SEO firm. We are not saying it is simple. It will require time, patience and work... but you can do it.

Who are we to say?

Well a little over two years ago our sister site, SubscribeMe.net was born.

We took the time to study, study, study - basically all these topics we are covering is what we have learned and now passing on to you. We wanted people to be able to find our site. The only way to do this was to learn how to optimize our site so the engines would know it.

Within four months SubscribeMe.net had jumped from the 100th plus page on the search engines to the 1st page.

We are consistently #3 or higher on Google.

If you have read this entire page, our single greatest reference is time.

Doing site optimization takes time and patience. Now, two years later SubscribeMe.net advertises itself. We pay nothing to advertise it - the engines do it for us.

But then again, we may be wrong.

Ask 10 SEO professionals what matters, and you can get 10 different answers. Some suggestions are simply common knowledge in the SEO business, and others are based on what each person has seen to work.

Everyone is right, and everyone is wrong. Every SEO pro has a list of sites they have gotten top ranking on, and each thinks he knows why.

But the honest answer to it all, is "This seems to be what works".

The reason is that the search engines guard their spider algorithms as top secret, so the best you can do is see what works. Most of our knowledge comes both from experience, and a program we have to analyze the unique characteristics of high ranking pages versus low ranking pages.

In honesty, there are many anomalies, but we have been able to isolate many specific rules, which are revealed in this TOPIC and our site analysis tool.

What's Next?

Explaining ALT TAGS and learning to use them right!

Don't want to wait for this entire series? Subscribe Free To The E-Course and receive one a day! Scroll up and complete the form.

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I promise you will NOT be bombarded with emails. I will only be contacting you before a new service is released to the public.

For example, one service that will be launching this week is our Search Engine Submission and Site Optimization Analysis.

You can have your site analyzed and receive optimization solutions and help to get listed better in the engines. You will receive a Full, Detailed, HTML Report - and you can compare your site to one of your competitors!

When you subscribe below you'll receive an email with many details. This service is being launched this week - you can take advantage of it today and save!

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The KEY To A Winning Internet Marketing Strategy Is To
Master ONE Technique First

- by Cory Threlfall

(c) The IWE, LLC. All Rights Reserved.
http://www.internetwondersezine.com
------------------------------------------------------------

New to the Internet and Internet Marketing?

Looking to stack your claim of Internet "RICHES" by
starting up a online business of your own?

Aren't we all.

I remember when I first got started online... I didn't have
a clue where to start, how to start, let alone, how to
market my business online.

It was so overwhelming because everytime I typed in the
keywords "Internet Marketing" into a search engine I would
literally receive hundreds of thousands of results about
"How to market your business on the Internet".

Where do you start when your getting that many results?

And... more importantly, who do you believe when you start
going through them?

I'm sure some of you experienced the same feelings and
thoughts I did when you first got started and/or are
feeling right now if you are thinking of setting up shop
online.

It's Very easy to get caught up in all the HYPE on the
Internet about how easy it is to Make Money online, but,
the truth of the matter is, it's not as easy as you think
simply because you First have to earn the trust of your
potential customer through the words you speak, and more
importantly, you have to know how to reach them via the
Internet.

This is where alot of newbie Start-Ups fail because they
get so caught up in all the HYPE on how to promote there
business online that they end up suffering from what is
called... "Information Overload" and end up pulling the
plug and never looking back.

Well, I'm here to tell you that it doesn't have to be that way.

Don't give up so easily on your dream of being independent.

There are many ways to promote your business online. Some
are FREE and some are not.

There's Pay-Per-Click search engines, Permission Email
Marketing, RSS, Banners, Viral Marketing, MLM, Traffic
Exchanges, Search Engine's, Blogs and much more.

This can at first seem Very overwhelming for someone new to
the Internet and Internet marketing.

I know from experience.

Now, with that said, for the remainder of this article I
want to focus on HOW you should approach marketing your
business via the Internet so this doesn't happen to you.

It's really not that difficult if you take your time and
not jump into every marketing tactic available that's being
thrown your way or cluttering up your Inbox.

Your first step should be to get your website up and ready
to take orders.(The most important step)

Your next step is to pick ONE marketing strategy that you
think will drive the Most targeted traffic to your website
and MASTER IT!

I'm going to say that again...

"first, get your website up and ready to take orders, then
pick ONE marketing strategy that you think will drive the
MOST targeted traffic to your website and... MASTER IT!"

Did you get that?

I hope so.

By doing this ONE step, by mastering ONE technique before
moving on to the next, it will save you from suffering from
what I and many others did when they first got started...

Which was... "Information Overload".

(Note: To clarify what I mean by "Information Overload", I
mean... having to know everything and anything about
Internet marketing and online business.)

By just mastering ONE technique first and testing its
results, you will grow your Internet business much Faster
and with less confusion and time wasted.

I've been marketing my online business by this one principal
for quite some time now with great results.

It works for me, so... maybe it'll work for you.

-------------
Subscribe to Cory Threlfall's ezine called... The Internet
Wonders eZine at -- http://www.internetwondersezine.com --
if you want to get MORE 'Insider' marketing Secrets on
How-To drive Traffic to your website -- Or, you can visit
his BLOG to learn them NOW! ==> http://theiwe.blogspot.com
-------------

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If you ever want to drop me a line, please don't hesitate to do so. One of the reasons I enjoy being online is meeting so many different people. All with different goals, desires and thought processes of how to obtain them. Meeting all of you keeps me interested in all I do.

Thank You!

Don't forget - always enjoy the ride!